Carrie MunozOakwood, Georgia, United States
Bio
Dr. Caroline Lego Munoz is an Associate Professor of Marketing at the University of North Georgia. She teaches and researches on the topics of marketing, consumer behavior, digital marketing and social media. Her research has been published in numerous academic journals, including the Journal of Business Research, Journal of Marketing Education, Journal of Consumer Behaviour, Marketing Education Review, Journal of Political Marketing, and Social Sciences. Dr. Munoz is the co-author of #Share: How to Mobilize Social Word of Mouth (sWOM) - published by Business Expert Press (2017).
Specialties: Dr. Munoz's areas of specialization are digital marketing and consumer behavior. Specifically, her research interests include social media, marketing pedagogy, social network sites, themed environments, and cross-cultural consumer issues. Currently, Dr. Munoz is looking at social media marketing in political campaigns and visual imagery within social media (Instagram).
Effective speaker on all topics related to social media marketing and marketing pedagogy.
Dr. Munoz is a certified focus group moderator.
Specialties: Dr. Munoz's areas of specialization are digital marketing and consumer behavior. Specifically, her research interests include social media, marketing pedagogy, social network sites, themed environments, and cross-cultural consumer issues. Currently, Dr. Munoz is looking at social media marketing in political campaigns and visual imagery within social media (Instagram).
Effective speaker on all topics related to social media marketing and marketing pedagogy.
Dr. Munoz is a certified focus group moderator.
Social
Experience
Associate Professor Of Marketing
University of North Georgia - Mike Cottrell College of Business
Jul 2017 - Current
- Classes Taught: Digital Marketing, Content and Social Media Marketing, and Principles of Marketing• Faculty Champion of the Digital Marketing Concentration • Utilizes Client-based experiential learning
Chair, Department of Marketing and Entrepreneurship
Fairleigh Dickinson University Silberman College of Business
Jul 2016 - Jun 2017
- Managed 9 full-time marketing and entrepreneurial faculty members• Oversaw hiring of faculty and staff• Responsible for course scheduling and budgeting• Led efforts on revising curriculum • Assisted in launching the Masters in Digital Marketing program
Associate Professor of Marketing
Fairleigh Dickinson University
Sep 2009 - Jun 2017
- Classes Taught: Digital Marketing, Consumer Behavior, Marketing Research, and Principles of Marketing • Taught both exclusively online and hybrid courses • Served on AACSB Assessment of Learning (AOL) Committee • Chaired College Curriculum Committee• Served on Faculty Senate• Served on General University-Wide Education Curriculum Committee• Advised Student Club – Marketing Mix
Assistant Professor of Marketing
Fairleigh Dickinson University
Sep 2003 - Mar 2010
Education
Auburn University
M.S.; Ph.D.Coe College
B.A., Business Administraion, Marketing and PsychologyWest High School
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