Monmouth University

Brookdale Community College

Stockton University

Digital Sales Manager at Meredith Corporation

New York, New York, United States

Meredith Corporation

Digital Sales Manager

- Lead Planner across various global markets through a selection of Google B2B products including Chrome Enterprise, Chrome Browser, Google Cloud Platform, Evaluations, Developers, Chromebooks for Enterprise, and G-Suite.
-  Managed and optimized campaigns from start to finish through a planning and analytics lens. More specifically, informing the brief with Google’s select Product Marketing Managers to later presenting Post Campaign Analysis by
developing insights through raw data pulls and brand study metrics.
-  Designated to manage several campaigns on opposite ends of the Sales Funnel. Upper funnel campaigns focus primarily on building awareness for Chrome Enterprise within corporations while lower funnel lead generation campaigns ship ABM-identified leads to the Google sales team for future corporate appointments.
-  Identified culturally significant moments where Google may continue to build brand love and loyalty through the celebration of modern-day pinnacle achievements.
-  Worked directly with Google’s Analytics leads. Focus has primarily been exploring additional solutions for precise measurement tactics within the media marketplace to further validate actionable campaign results.
-  Presenting and leading tactical recommendations and final campaign analysis on a near-weekly basis. Storytelling, confidence, and personality lead to considerable recognition as one of the team’s strongest presenters.

Essence

Planner

- Worked on one of the largest accounts in the agency across Microsoft’s key consumer-facing products including Surface, Windows10, Office 365, Edge, Bing, Innovation, and Brand Moments.
-  Day-to-day consisted of audience building, media mix development, channel mix evaluation, cross-team management (Linear TV, OVTV, Digital, Social, OOH, Search), Ad-Tech & Publisher communications, campaign optimizations, and creative-production based recommendations.
-  Initiated large partnerships with publishers for cultural tentpole events such as International Women’s Day, Earth Day, Microsoft/Apple Product Announcements, New Year’s, and Microsoft Education Conference.
-  Managed quarterly activations domestically and globally including the United Kingdom, Australia, and France.
-  Reported to and collaborated with the Microsoft Marketing team in Redmond, WA. Client communications consisted of tactical media recommendations, agency-lead brainstorms, budget and finance reporting, and constant day-to-day communications via email and skype.
-  An integrated member across the team. Exuberated substantial productivity by planning media channel mixes while conducting sponsorship/surround conversations as a digital buyer.
-  Overall “go-to” team member when it came to client presentations, one-to-one partnership communications, appointed ‘wordsmith extraordinaire’ for decks and client-facing emails, overall morale booster, and a team player.

Carat USA

Associate Integrated Planning/Activation

Assistant Communications Planner

Overseeing and promoting several food drives across the nation.
- Contacting account partners and moving agency to work with our organization, and apply for memberships.
- Outsourcing with applications and programs such as Salesforce to promote office organization, employee communication, and record resourcing.
- Drafting blog posts, moving tips, and event posts via WordPress for the organization’s website.
- Distributing media alerts and press release via Meltwater to reach out to local media contributors in the particular radius of an event.
- Revising and redistributing mentioned press to our followers.

Move For Hunger

Non-Profit Management/Communications INTERN

Joe Raccuglia