Danni Spencer, a seasoned media professional with over fifteen years of experience, has been shortlisted for the esteemed We are the City Future Leader award 2019 within the Creative industry. Throughout her career, Spencer has worked across digital, video, radio, and print, primarily in editorial, programming, and creative solutions. Her work involves maintaining a balance between editorial integrity, production values, and commercial success. With her natural problem-solving skills, she has developed a strategic approach to her work, often praised for her calm and organized management style. She specializes in branded content, production, strategic planning, creative solutions, campaign management, writing, producing, and events management. Spencer takes pride in mentoring and nurturing talent while delivering exceptional branded content campaigns. She pursued Drama and theatre art at The University of Birmingham after completing her education at St Margaret's school Exeter. Her experience includes serving as Group head of creative, Group Head of Campaign Management, and Cross-platform Production Director at News UK, and Production Manager (Creative lead) for Magic at Bauer Media. Spencer has also served as National Project Manager at Guardian Media Group Radio division and Events, and Promotion Manager at Exeter FM, a local radio station.