Liz Mercer, MPS in Food Business, is a seasoned General Manager with a background in the wine and spirits industry. Her expertise lies in Team Development, Sales, Event Management, Fiscal Management, Direct Sales, and Loyalty Marketing.

Known for her strong leadership abilities, Liz is also a confident public speaker, presenter, and instructor. She serves as a Content Developer and Coach at the Wine Industry Sales Education Academy. Her academic pursuits include a Master's in Food Business from The Culinary Institute of America, building on her BBA in Business Management & Finance from Northwood University.

Throughout her career, Liz has held key positions such as Vice President of Sales & Marketing at Judd's Hill Winery and MicroCrush, Winery Coach and Content Developer at The WISE Academy, General Manager at Bluxome Street Winery, and Director Of Hospitality at Round Pond Estate.