Beatriz Helena Perdomo: A Bilingual Marketing Professional with Over 25 years of Experience Beatriz Helena Perdomo is a highly experienced and dynamic bilingual marketing professional. With more than 25 years of experience, she has supported partner development and transitioning into cloud services in Latin America. Beatriz is passionate about marketing research and trend forecasting, and identifying potential areas for product development and increased revenue based on customer life cycle management and experience.

Apart from her interest in creative development and problem-solving skills, Beatriz is also driven to promote girl's inclusion in technology. She has co-created a non-profit organization, Girls for Code (G4C), in Colombia with the same objective. Beatriz's educational background includes MBA in Entrepreneurship/Entrepreneurial Studies from Nova Southeastern University, Industrial Engineer and Marketing Specialist qualification from Universidad de Los Andes, Marketing Research Management Foundation and Practical courses from ACNielsen Burke Institute, and Service Quality Institute from the University of Motorola.

Previously, Beatriz held several senior marketing and research positions at Adobe and Motorola. At Adobe, she was the Head of Marketing Consumer and Business Manager for Latin America and Sr. SMB Marketing Manager Latin America, and Marketing Manager SLAM North Region. Prior to that, she worked as a Senior Research Analyst and Senior Marketing Administrator at Motorola and Assistant Sales Administrator.