Florence Bigot is a skilled and seasoned marketing and communications professional with more than a decade of experience in B2B and B2C industries. She has worked in various sectors such as IT services, financial services, professional services as well as education nonprofits. She is passionate about digital marketing, and she thrives on challenges. Florence values collaboration and autonomy in her work.

Florence is known for her expertise in developing and implementing marketing and communication strategies, producing compelling content for both digital and print platforms, and assessing the effectiveness of her campaigns. She is adept at creating and launching promotional tools and materials across multiple channels such as websites, social media platforms, traditional media, internal communications, etc. Additionally, Florence has experience in organizing events and has knowledge of SEO and SEM strategies.

Florence earned a Master's in Business Administration with a specialization in e-commerce at SKEMA Business School. She also completed a certificate in philanthropic management from the University of Montreal. Moreover, she is a graduate of the Global IBM Sales School and a certified ITIL Foundation V2.

Florence actively volunteers for Operation Enfant Soleil and supported Sophie Brochu's team during the "Défi 100 jours" campaign at L'effet A. Previously, she held positions such as Director of Marketing and Communications at College de l'immobilier du Quebec, Regional Marketing Director at MNP, Market Manager at Econocom, and Sales Representative at IBM.