Leanne Cozart

<a href="https://www.espn.com/espnw/voices/article/17493928/amy-trask-embraces-negotiating-girl-nfl" target="_blank">Amy Trask embraces 'negotiating like a girl' in the NFL</a>&nbsp;&nbsp;<font color="#6f6f6f">ESPN</font>

Amy Trask embraces 'negotiating like a girl' in the NFL - ESPN

<a href="https://www.mercurynews.com/2015/09/04/warriors-raise-nba-championship-banner-in-practice-facility/" target="_blank">Warriors raise NBA championship banner in practice facility</a>&nbsp;&nbsp;<font color="#6f6f6f">San Jose Mercury News</font>

Warriors raise NBA championship banner in practice facility - San Jose Mercury News

California State University, East Bay

Lindenwood University

Meta Foresight Content Strategist - Three-time Emmy award winner

San Francisco Bay Area

Meta Foresight Content Strategist

Walmart

Research & Insights, Senior Communications Manager

As the Research & Insights Communications Manager at Walmart, I marry storytelling with compelling, provocative insights that help our sales teams capture the hearts and minds of our key business audiences. As a strategic storyteller, I develop core brand narratives and create data-driven content that brings Walmart Connect's value proposition to life to influence our stakeholders.

-  Liaise with Insights team to derive key shopper insights to be leveraged for collateral
-  Lead custom research studies to support key business initiatives
-  Ideate Walmart Connect's strategy and story based on research analysis and insights
-  Serve as a consultative point of expertise for additional select narratives across multiple teams, ensuring global organizational alignment with our strategic positioning and the data that supports it
-  Package a business-forward message in a powerful narrative that influences and inspires the most discerning marketers in the advertising industry
-  Perform and provide research from syndicated sources in a digestible format to position products and services in the smartest way, highlighting competitive strengths in the marketplace
-  Data Governance for Walmart Connect
-  Co-chair Walmart Connect Mentorship Committee

Research & Insights, Communications Manager

As the Content Marketing Manager I provide strategic marketing support to the field team, assist with the overall multi-platform sales efforts, as the sales team's primary resource for marketing intelligence, sales materials, presentations and category development.  Additionally, I am responsible for creating insightful and compelling content leveraging our first-party data, and am the key point of contact for sales regarding market intelligence, tactics, and core messaging. I support our programs across a group of vertical categories including insurance, telco/access, shipping, charity, finance, CPG and many more.


Key Responsibilities
- Provide client marketing support, collaborating with internal counterparts to build effective relationships with clients and ultimately help sell through media proposals.
- Ideate eBay Advertising strategy and story based on research analysis and insights.
- Build cohesive, persuasive proposals utilizing research to highlight advertising solutions.
- Utilize all resources to create effective, persuasive and compelling sales materials, customized for client or vertical – with the goal to produce the best possible materials for clients and the sales team.
- Perform and provide research from syndicated sources in a digestible format to position products and services in the smartest way, highlighting competitive strengths in the marketplace and overcoming any objections raised by client.
- Develop big ideas and appropriate thought-provoking materials that help generate business.
- Manage the expectations of the sales team and prioritize requests based on opportunity and deadline.
- Accompany field team on calls once or twice per quarter, in order to keep a pulse on needs in the marketplace, effectiveness of sales materials currently in use, and to identify any opportunities for improvement.

eBay Advertising

Content Marketing Manager

As a content marketer, I lead the creation and execution of outbound communications and marketing materials. I'm involved with design, website content, social media pieces and marketing materials. I also am working closely with product, business development and product marketing.
-  Create content to drive leads, awareness, perception, and/or other important metrics, including integrated campaigns, collateral, publications, email and online advertising.
-  Develop video storyboards and scripts.
-  Develop original ideas for new web pages, article, blogs, white papers, videos, imagery, and other assets.
-  Write long form copy and short form copy that excites audiences and couples them to learn more.
-  Work closely with marketing and product to translate complex technology and exercise performance concepts as well as create stories around the benefits and uses of our products.
-  Ensure effective communication and collaboration with key stakeholders to produce compelling materials for current and prospective customers and partners.

Athos

Under the direction of the CMO, as a Marketing Manager I create and execute comprehensive, innovative marketing and communication plans to drive ticket sales, increase fan engagement and continue to build brand awareness for the Raiders. I work closely across all departments and the NFL to create collaborative marketing programs and execute on NFL club marketing initiatives.

Essential Job Functions

- Develop and implement marketing plans and campaigns involving traditional and non-traditional media.
- Partner with external agencies and in-house resources in the development of marketing and collateral.
- Identify, develop and implement new and innovative marketing opportunities and strategies focused on increasing brand awareness and driving additional revenue opportunities.
- Work closely with sponsorship and business development on marketing needs for partners.
- Work closely with corporate partnerships to leverage sponsor activation and ensure marketing-related contractual obligations are being met.
- Manage and protect the Raiders’ brand integrity by reviewing and approving all internal and external materials to ensure adherence to brand guidelines.
- Lead regular cross functional marketing program meetings.
- Liaison with the club business functions at the NFL across all marketing initiatives.
- Create opportunities for the Raiders to create best in class examples for sharing among League partners.
- Create in house presentations.
- Manage assigned areas of the marketing budget.

Oakland Raiders

Marketing Manager

- Content curation/management of NFL Network website -- developing overarching content marketing story for shows, events and live games
- Sourcing new ideas for content and how we can use content to promote our programming
- Copywriting for various Network marketing initiatives, channels and platforms including Network website, ads, email marketing, social media, etc.
- Identify content available on NFL Now and <a href="http://NFL.com">NFL.com</a> that can be used on NFL Network website and fill in gaps where we have content needs on our site
- Establish workflow with production/editorial teams
- Manage content creation, including ideation and copywriting for short form original & behind the scenes digital content and oversee production of content with production teams
- Ensure key stakeholders review and approve content before moving to post-production
- Establish workflow with Digital Product Manager to transfer content to website
- Communicate content internally to editorial, social teams, PR or other groups so that they can use the content as well and cross-promote
- Work cross-departmentally with creative, on-air and digital teams to obtain all digital assets (ex: ad banners, homepage promotional units, browser panels, video pre-roll & content)
- Ensure logos, branding and promotional units follow all NFL legal and brand guidelines as well as uphold the integrity of the shows and products they are promoting with continuity across all owned, paid & affiliate channels
- Perform research to analyze business needs for content production, including competitor analysis and SEO research
- Measure the effectiveness of the content mix to ensure KPIs are met
- Keep abreast of industry trends and technologies, and be prepared to apply them quickly

NFL Media

Digital Content Marketing Manager

Innovating and strategizing around how Warriors content is created and delivered. As Lead Coordinating Producer, I lead various productions within Studio and oversee part-time Producers. Our initiative is to help the organization tell its story by driving engagement and strategy with our productions. Work with internal departments to create cohesion in storytelling efforts on various platforms.

-  Responsible for reviewing all project briefs from Studio and ensuring all project information is present for the job to be completed; works with the team on revisions and feedback.
-  Pitch and produce video content for web, in-arena and television distribution, including recurring shows, features and community event coverage
-  Partner with in-house talent to improve existing video franchises and create new ones
-  Collaborate with social, PR, marketing and in-arena teams to creatively and cohesively tell
and distribute stories surrounding the Golden State Warriors
-  Shoot, edit and write scripts for/with in-house talent
-  Provide guidance to studio staff on storytelling and production best practices, both in the field and at home base
-  Coordinate with departments across the organization to facilitate, prioritize and meet video needs
-  Research, book, track and coordinate video shoots
-  Support the Golden State Warriors' mission and voice with informative, entertaining and inherently social video content

Golden State Warriors

Lead Coordinating Producer

Key Responsibilities:
Research and monitor emerging community and sustainability trends, programs, and issues.
Assist with program evaluations, surveys, and presentations.
Create and update program one-pagers and event rundowns.
Oversee donation requests through Donation Xchange to ensure prompt responses are provided.
Maintain department databases and merchandise inventory files.
Provide administrative support for the Director of Community Relations and other C/R staff members.

Community Relations Assistant

Entercom

Part-Time Producer 95.7 The Game

Bay Area News Group

Sports Correspondent

RantSports

NFL Contributor

As a sports correspondent for the Meriden Record-Journal I cover high school sports.

Meriden Record-Journal

ESPN

Communications Coordinator

Created content for various applications on Samsung’s iTV including Next Level
and Score Center for Creative Services which included writing copy and working
cross-departmentally to achieve company objectives.

Creative Assistant

Sports Rants

Jets Reporter

Covering the San Jose SaberCats I contribute features, game reports and breaking news to <a href="http://ArenaFan.com">ArenaFan.com</a>

Arena Fan

San Jose SaberCats Team Correspondent for Arena Fan

Created marketing campaigns to inform players about the educational and professional resources available to them to maximize their professional lives using various forms of communication such as promotional folders, PowerPoint, emails, flyers, and bulletin boards

Worked closely with Player Engagement League contacts to relay important information to players

Assisted players with completing Professional Development Program applications

Collaborated with players and universities to assist in the reapplication process for Continuing Education

Assisted in the press box with media relations on game days, escorted guests onto the field and contributed to the GameDay Magazine

Helped with coordination of the holiday party, events at training camp, and tours at the facility

Player Engagement Intern

Conducted player and coach interviews for weekly insider blogs. Attended all home games and practices weekly to evaluate and create content covering the team, keeping the website as current as possible with news and transactions.

<a href="http://www.aflfieldpass.com/category/tags/ben-nelson">http://www.aflfieldpass.com/category/tags/ben-nelson</a>

Arena Football League

AF Nation Digital Correspondent

As the lead sports reporter and producer I created packages on a weekly basis covering campus sports news. I created scripts, conducted interviews and planned the location of shooting. Then I helped with the final edit of the packages for website viewing.

Pioneer Web TV

Sports Reporter / Producer

Surveyed major publications daily to compile media clips
Contributed feature writing to the Game Day Magazine
Assisted with editing the media guide
Helped assemble and send out weekly press releases
Updated statistics on Excel following games
Transcribed player and coach interviews
Helped with media relations on game days in the press box