Jeff McCrory is an accomplished marketing and advertising strategist with a track record of helping brands achieve better business results through the power of creativity. With extensive experience in various senior account positions including agency founder, writer, and client relations, Jeff is an expert in bending creative ideas towards a business approach. As a Strategic Catalyst, he has lent his expertise to a range of high-profile clients including Sony, Quaker, Sunnybrook Hospital, Kellogg's, and Pepsi. Jeff has been celebrated globally for his award-winning Cassie cases, which have been recognized at prestigious events such as Cannes, One Show, CA, London International, Art Directors Club, and TED. Thanks to Jeff's guidance and unique perspective, clients have been able to unlock creativity and drive superior sales through better results.