Joanna Wiebe is a highly-accomplished conversion copywriter, founder of Copyhackers, and Copy Chief at CH Agency. With over fifteen years of experience, her expertise has been trusted by prominent companies such as BT, Canva, Intuit, and SAP to optimize their copy. She has also given lectures at various conferences and institutions, including Mozcon, INBOUND, and MacEwan College, where she served as an instructor. Additionally, Joanna has coached over 70,000 people from startups, small businesses, agencies, and indie establishments from all around the world in developing copy that converts. She is highly educated, having studied MA in Communications and Technology and BA in English, both at the University of Alberta, and is well-recognized in the industry as the original conversion copywriter.