Julie Fredrickson

Julie Fredrickson is a seasoned founder and startup executive with a proven track record in early-stage business management. With a background as a serial entrepreneur, Julie has successfully overseen multiple venture and private equity fundraises for businesses spanning direct-to-consumer cosmetics to online advertising networks. She boasts a wealth of experience in managing significant P&Ls and has accomplished successful exits with two of her ventures. Julie embarked on her entrepreneurial journey by co-founding Coutorture Media, a luxury affiliate and e-commerce network that was acquired by Sugar Inc. Subsequently, she founded and operated playAPI, a SaaS platform for digital brand marketers. More recently, Julie served as the CEO and Co-Founder of Stowaway Cosmetics, a pioneering direct-to-consumer makeup brand that revolutionized the manufacturing, marketing, and selling of premium cosmetics online, culminating in its acquisition by WIN Brands Group. Her expertise extends to marketing, communications, and brand strategy, having devised digital, e-commerce, and brand marketing strategies for renowned Fortune 500 brands such as Pepsi, Nike, Michael Kors, Club Monaco, and The Gap. Julie has held key roles at organizations like Equinox and Ann Taylor, where she spearheaded ecommerce and digital brand marketing initiatives.