Michael Herndon is a highly accomplished product management and monetization expert with over two decades of experience delivering successful, market-driven technology solutions. He attended San Diego State University where he studied Business Administration and Finance. With a proven record of delivering profitable sales and retention strategies, Michael specializes in web and application monetization, e-commerce, user and financial analytics, sales force automation, and CRM. As Vice President Client Services at DoubleVerify and Independently consulting as a Monetization and Operations Consultant, he has been an innovative leader in the industry. Prior to that, he served as Chief Product Officer at DashWare, COO at Underground Elephant and CEO at Web Widget Works. His extensive list of past positions includes Senior Director, Game Monetization at Digital River, Senior Director of Product Management, Publishing Platform at Sony Online, Director, Customer Success at Digital Map Products, Director, Professional Services at Fiserv: Del Mar Database, Director, Product Management at Merchandising Avenue, and Information Systems Manager, Circulation at The San Diego Union-Tribune.