Massachusetts College of Art

Creative Director at Walmart (he/him)

San Francisco, California

I get to drive millions of customers to an incredible, time and money-saving shopping experience while helping LeBron James, Ellen DeGeneres, Jennifer Garner, and others help people, and spread a positive message.

Walmart

Creative Director

Led the Google Cloud team of designers, writers, and strategists. Made videos, crafted emails, created mini-sites, made some fancy promo items, and thought up other Googly stuff.

Firewood

Group Creative Director

I helped tell stories, design graphics, and create animations for Apple executives at keynote product launch events. Primarily focusing on the iPhone and it's camera capabilities, Photos, Animojis, Memoji, and AR.

Apple

Digital Artist

Clients include Apple, Edelman, Vulcan / Paul Allen, Wasserman Media Group, TreeTop, Kashi, Pattern People, Ridgemont Outfitters, Sage Kotsenburg, and Animal Bikes. I perform hybrid creative, tech, and strategic functions that support agencies with their client needs. I also help brands establish a presence on the web through art direction, website builds and digital strategies.

Freelance Marketing and Creative Services

User experience, visual design, copywriting, and feature sets for proprietary CRM software specialized for the educational market. Marketing video direction, editing, and animation. Website design and development.

Fire Engine RED

After being sunset under Rosetta, I helped re-launch Level under Publicis to staff and provide marketing creative services for over a dozen Apple divisions.

Level Studios

I led the Samsung Mobile USA team to secure new business and manage creative and content for social media platforms, email marketing, and customer retention programs. I wrote and designed the brand guidelines for Samsung Mobile, crafted the digital and retail experience for the Samsung shop-in-shop at Best Buy, and produced a multi-channel global B2B campaign for Samsung notebooks.

Rosetta (now Publicis Sapient)

I generated and pitched project-winning customer experience concepts, directed design, and created video content. Clients include Vizio, Seagate, McAfee, Facebook, Fidelity Investments, Mitsubishi, and Disney.

I founded this agency to provide social media strategy, content creation services, and web design/development. My primary focus was on winning and developing new business, but also creative and strategic leadership over projects, and general management and marketing of the company. I was often hands-on directing videos and photo shoots or designing and building websites. Clients include Skywalker Sound / Lucasfilm Ltd, <a href="http://Zazzle.com">Zazzle.com</a>, Sagatiba USA, Blue Angel Vodka, CP Shades, McCann Worldwide, Virgin Records, Hopeless Records, DVS Shoes, Flip Skateboards, Element Skateboards, and The Berrics.

Medicine Agency

Creative Director / CEO

I built a team to imagine and create immersive, graphically rich multi-screen experiences on television and the web that pushed the limits of technology. I managed creative development and design for seven Emmy Award-winning broadcast and digital products, including the NFL's yellow line and MLB's K-Zone. Our clients included ESPN, FOX, ABC, TBS, TNT, NBC, USA, and CBS — where I designed real-time 3D virtual enhancement graphics for live sports broadcasts and web simulcasts such as the Baseball World Series, Superbowl, NBA Finals, PGA Tour, Daytona 500, and Olympics.

Sportvision

I owned much of the look and feel of our print ads, packaging, DVD menus, point-of-purchase displays, and trade show booths. I also contributed to the marketing strategy — where I created loyalty programs, events, and multi-channel campaigns featuring Tony Hawk, Bam Margera, and Jason Lee.

411 Video Productions / 411 Video Magazine

Art Director

I created a portion of the design for data graphics and layout of print and digital reports and helped to manage the workflow for print and digital content publishing in the early days of the dot-com boom.

Forrester Research

Designer

I supported the Worldwide Director of Design on print ads, packaging, and global brand identity pieces including the cover illustration and page layout for the 1994 Polaroid Environmental Annual Report.

John LaCroix

John LaCroix