Silvy Lang is a seasoned marketing and advertising professional with more than 27 years of experience in the B2B and B2C sector. Lang has worked with diverse industries ranging from healthcare to food processing, hospitals, cable TV, education, and retail, among others. Lang has a deep understanding of media strategy, media planning, media buying, and media auditing while also possessing marketing, social media marketing, and promotional/event management expertise. Lang holds a Bachelor of Science in Marketing and Management Information Systems from the University at Albany, SUNY, and began her career as a Theatre major at Hillcrest High School. She formerly served as the Associate Media Director at Media Logic, where she held various positions, including Media Supervisor, Senior Media Planner/Buyer, and Media Planner/Buyer.