Martin Willers is an accomplished entrepreneur and smart creative in the field of sustainable innovation. He co-founded People People, a renowned design firm helping kickstart the lean hardware movement in Scandinavia, which led to him being voted one of Europe's hottest startup founders by Wired magazine. Martin signed on leading clients like Samsung, Ikea, (Saab) Nevs, and Electrolux, to enhance groundbreaking work in consumer IoT products and experiences. Martin's studio project, Transparent Speaker, gained significant acclaim, earning recognition as the best Kickstarter ever by Kickstarter's CEO. Martin was subsequently appointed as a thought leader for Kickstarter, and he inspired their Environmental Resource Center, helping creators consider sustainability at the right time. Martin spoke at several public events as a highly-rated public speaker on the topic of sustainable innovation to inform and educate tens of thousands of people in innovation hotspots worldwide. In 2017, Martin sold People People to Doberman after spinning out Transparent Sound as a new company under his management.

While at Transparent, Martin worked on pioneering ideas and successfully led creative teams to realize innovative solutions, shipping groundbreaking products incredibly loved by users. Martin has a big strategic mindset and an ability to close large deals with his broad network and advisory to countless startups. He is an open-hearted leader who empowers people and a big believer in attracting international talent to projects he finds promising.