Lisandra Maioli is a bilingual professional in English and Brazilian Portuguese with over 20 years of experience in digital communication. With a Bachelor's degree in journalism and a Master's in cultural and multimedia journalism, as well as marketing certificates from UC Berkeley and UCLA, Lisandra has worked with large agencies, portals, small companies, and start-ups in projects spanning Brazil, the US, Italy, Ireland, Germany, China, and the Netherlands. Her strong background in content, product, marketing, and UX has led her to lead multidisciplinary teams in cross-team projects throughout different platforms such as the Internet, smart TVs, and mobile devices.

Lisandra's passion for customer and user experience has led her to organize the UXTour event, a lecture series about UX across different Brazilian cities. She has been invited to develop online workshops about UX for a Brazilian school and has been a guest blogger for the FluidUI blog. She is the author of the book "Fixing Bad UX" and has reviewed other UX books like "Remote Usability Testing" and "UX for Mobile." She wrote the chapter "UX for High Performance" for a book on digital marketing.

Lisandra has a strong set of skills in CX & UX, social media, web analytics, website and layout tools, content management systems, Microsoft Office, and project management using Scrum. As an open networker, Lisandra is always looking to connect and share her experiences.