Shilpa Sudhakaran is an accomplished digital advertiser with over 11 years of experience in media planning, strategy, integrated planning, and technology innovation. She has worked with many of the world's top brands in the field, leading their businesses to greater success. Shilpa has a degree in Master of Business Administration with a focus on Marketing, and a Bachelor's degree in Electronics and Telecommunications Engineering.

She began her career as a Management Trainee with Phi Agency and quickly climbed the ranks as a Media Planning Executive at Starcom before moving on to Interactive Avenues where she spent nearly a decade. Shilpa has held various positions at Interactive Avenues, including Assistant Manager, Manager, Senior Group Head, Associate Media Director, Media Director, and Sr. Media Director. She has also been an integral part of the company's transformation, where she spearheaded a team of 19+ members, built strong publisher relationships, and adopted new technologies quickly.

Shilpa has been the business lead in multiple accounts like Mahindra & Mahindra Auto (Personal vehicles, Trucks & Buses, Electric & Commercial Vehicles), Bajaj Auto & Electric, Citibank, and Samsonite (Lavie, Accessorize, Wacoal). Her areas of specialization include Integrated Digital Planning & Strategy, strong Publisher relationships, ability to lead multiple businesses, quick technology adoption, and a strong understanding of consumer journeys and media patterns.