John Carlo Lockmer is a distinguished Martech/Adtech thought leader with a remarkable reputation in the industry. His background spans over two decades of experience managing Fortune 500 accounts across multiple industries, including financial, e-commerce, entertainment, streaming, and television. Lockmer has been featured in notable publications such as eMarketer, Digiday, and AdExchanger, further reinforcing his status as an expert in paid media and programmatic career fields. Throughout his career, Lockmer has honed his skills in omnichannel marketing, digital attribution, people-based marketing, and building trading teams from scratch. As a global leader, he has formerly held senior leadership positions in AMER, EMEA, LATAM, and APAC.

Lockmer has worked for several reputable agencies, including IPG (MullenLowe MediaHub), Omnicom DAS (DP), Liquid Advertising, Kovel/Fuller, Entravision, and Addynamix (Bought by Lycos). He has managed various key clients in different sectors, including FOX, Fox Sports, HBO-NOW, World Wrestling Entertainment, Activision/Blizzard, Twitch, Nutrisystem, LA Care, Bonobos, Wilson, GNC, Tile, and Shiseido, among others. Additionally, Lockmer also dedicated his skills to Union Rescue Mission, a non-profit organization dedicated to helping the homeless as their Director of Integrated Marketing.

Lockmer's impressive educational background includes a Bachelor of Arts degree in Graphic Design - Studio Art from California State University-Long Beach and also studied Business Administration at Fullerton College.