McKayla Kingston is an accomplished senior market research strategist with extensive experience working with worldwide consumer brands. She specializes in multi-methodology approaches, which provide actionable insights and measurable outcomes to enhance brand engagement, optimize communications, drive loyalty, and amplify sales. With her thousands of hours of experience in the field, she has developed a strong understanding of shopper behavior and has identified strategies to tap into consumer behaviors and psyches. Having studied English Language and Literature/Letters at Georgetown University and The Loomis Chaffee School, her expertise lies in custom research design, moderating (ethnographies, focus groups, 1-on-1's, shopalongs), questionnaire drafting, workshop design, and hosting.

McKayla Kingston's professional experience includes Senior Director, UX Research at Etsy, Director, UX Research at Etsy, Senior Manager, Buyer Insights at Etsy, Manager, UX Research, Director of Insights at Now What, Senior Strategist at Now What, Market Research Manager at Group SJR, and Marketing Strategy, and Insights at Group SJR.