Lars Kruse
Lars Kruse is a versatile executive leader with a proven track record of driving operational excellence and surpassing project and profitability goals in start-up and high-growth projects globally.
His expertise lies in integrating complex technology into B2B markets, evaluating competitive priorities, emerging technologies, and new markets to lead market positioning and expansion.
Lars excels in start-up and turnaround management, leading multimillion-euro projects from inception to delivery, meeting evolving business, financial, and customer demands.
With stellar stakeholder management, he possesses superior interpersonal, negotiation, and cross-cultural communication skills, building strong relationships with executives, stakeholders, and individuals at all levels.
His deep understanding of B2B sales and marketing, coupled with insights into market dynamics, economic factors, and customer segmentation, sets him apart as a strategic leader.
As a growth management expert, Lars has a talent for recruiting top talent, engaging employees, and leading teams towards business expansion.
He is a proponent of disruptive strategies, driving progressive growth through new technologies and markets, championing transformative projects and developments.
Lars combines collaborative leadership with a strong work ethic to enhance business performance and foster inspirational corporate cultures.
His educational background includes studies in International Business, Mechanical Engineering, and a Diploma in PMP (Project Management Professional), showcasing his diverse skill set.
Having held key positions in renowned organizations like COWI, Ørsted, GE Renewable Energy, and Suzlon Group, Lars has amassed extensive experience in market and project management, sales, and operations.
He is also a seasoned business owner, sales, and marketing professional, with a background in project and operations management, exporting, and engineering.
