Alfred Beckman is a user-centric designer with ten years of experience working with startups. Having studied graphic design and communication at Malmo University, he pursued a master's degree in Education from the same institution. Additionally, he holds an MS in Mathematical Engineering from Lunds tekniska högskola. Beckman has worked as a creative director, chief product officer, and UX designer for various organizations such as Prorenata AB, Instabridge AB, and Brisk. His interest in rapid prototyping of digital products and his technical background enables him to fail concepts quickly. Beckman is also curious and loves learning new skills by doing. He has previously co-founded Kvittar, Animationsbyrån, and served as the General Secretary at Teknologkåren vid Lunds Tekniska Högskola (TLTH).