Filipe Castro Matos, a seasoned marketer with over a decade of experience in various B2B and B2C companies, is making waves in the tech industry with his data-driven approach to growth strategy and system creation. With a Bachelor's Degree in Economics and extensive knowledge and hands-on experience in various online marketing channels like SEO, Social Media, Google Analytics, and influencer outreach, Filipe has worked with six startups, a multinational company, and founded his own company as well. He co-founded WIME (Your Private Sommelier) in January 2015 and exited in May 2016. Filipe was also part of 500 Startup's acceleration program in 2017 (Batch 22) and has been featured in prestigious media outlets like Business Insider, The New Yorker, BuzzFeed, and CNN for his innovative projects. He has also been invited to speak at TEDx and other conferences. Currently, he is the Head of Growth at Maven.