Meet Jeffrey Ho, a Singapore-based adtech and digital marketing professional with over a decade of experience in the Asia Pacific region. Jeffrey has a keen understanding of data and technology, which he uses to devise data-driven solutions that build meaningful connections between marketers and consumers. His expertise extends to ad networks, ad exchanges, data management platforms (DMP), demand-side platforms (DSP), supply-side platforms (SSP), agency trading desks (ATD), and more.

Jeffrey is a fast learner, forward thinker, and a first mover who helps companies develop new products and offers, as well as crafting strategy and business solutions. His focus lies at the intersection of technology, product, and commercial development with data and insights, as well as marketing and advertising (media agency/trading desk). An adept interpreter of programmatic advertising, Jeffrey is highly proficient in header bidding, real-time bidding (RTB), machine learning, and mobile technology.

Jeffrey obtained his Bachelor's degree in Computer Science and Business Information System from the Universiti Tunku Abdul Rahman, Malaysia. Before his current role as a Data Strategic Planner at Cheil Worldwide, a major advertising agency based in South Korea, he held a variety of roles, including Regional Manager, Digital Media, and Regional Business Development Manager at Adzymic, and Sales Manager at Pocket Media.