Bobby Carlton is a renowned expert in immersive technologies such as AR and VR. With a strong background in photography and marketing, he has explored the potential of this technology across industries, particularly in workforce learning and development. He has worked with organizations of all sizes, facilitating learning labs and offering insights into how AR/VR can improve workflows, bridge communication gaps, and foster collaborative work environments. Bobby also works with brands to develop unique AR marketing strategies and digital branding campaigns that enhance their reach and consumer engagement. With a deep understanding of KPI data, he leverages immersive tech to improve training methods and employee engagement. Bobby is also an influential writer and speaker in the AR/VR industry, and a regular guest on national radio and virtual conferencing/events. He has been invited to judge the VRAwards, recognizing outstanding advancements in immersive tech. Recently, Facebook invited him to present at the Facebook Reality Labs Speaker Series. Bobby's passion for immersive tech and its impact on social behavior and consumerism has made him a force to be reckoned with in this field.