Larissa Yoshiura is a marketing professional with extensive experience in strategic planning and communication. She has worked in various areas of marketing, such as communication, relationship, products, digital, creation, and media performance. She has also managed multidisciplinary teams and collaborated with various agencies to create and implement marketing strategies, communication plans, projects, and processes that result in a conversion of results. Ms. Yoshiura studied at the Colegio Magister and the Universidade Anhembi Morumbi, where she earned her Bachelor's degree in Marketing. She continued her education at the Escola Superior de Propaganda e Marketing, where she received her Master of Business Administration (MBA) in Marketing Digital. Ms. Yoshiura's career includes serving as Coordenadora de Marketing at ESPM, Coordenadora de Marketing Conversão at Anhanguera Educacional S.A., and, previously, as the Analista de Marketing at Hospital Albert Einstein. Her approach to marketing is innovative, proactive, creative, and results-oriented.