Will McGillivray is an accomplished creative content strategist, programmer, producer, and curator with over 20 years of experience leading editorial, programming, and commercial content strategy for international media platforms, channels, and brands. He specializes in music, broadcast, and online video, and has a global reputation for creative and innovative content strategies that connect and click with audiences worldwide. Will excels at understanding audiences via a balanced combination of research, metrics analysis, and instinct, leading to strategies that maximize content effectiveness while growing audiences globally.

Will holds a BA (Hons) in Drama from the University of Leeds, Bretton Hall. He has held several key positions throughout his career, including Senior Music Curator at Amazon Music, Digital Music Content Manager at Amazon, Global Programming Director at LoveLive, Head of Content & Programming at LoveLive, Creative Director at Ginx TV, Music Programming Manager / Acting Head of Music at MTV Networks, New Music Editor at MTV UK & Ireland, and Music Editor at MTV UK, among others.

His specialties include creative direction, video programming, video / content strategy, broadcast, digital media, live streaming (IP / satellite / OB), licensing & acquisition, branded content (ideation / pitching / production), commissioning, channel management, format & IP development, digital strategy, social content strategy, music policy, editorial, copywriting, AV production, audience insight, research & metrics analysis, improving audience share & reach, project management, team management, branded content, work-flows, budgets, live broadcasts, music shows.