Aleksandra is a founder of 2ndSelf - a virtual assistant agency that specializes in organic LinkedIn marketing and lead generation. With her team of experts, she has helped over 100 clients, including coaches, consultants, and others, to grow their businesses 2x to 5x in just 3-6 months. Their services include lead generation, messaging sequence creation, scheduling meetings with potential clients, profile polishing, engagement and content strategy, and 1st connections email database. Aleksandra is fluent in four languages, including English, Spanish, German, and Serbian. She has a bachelor's degree in engineering/industrial management from the Faculty of Technical Sciences at the University of Novi Sad.

Before founding 2ndSelf, Aleksandra was a marketing assistant at Pozitiv Marketing Agency and Beauty Fair Belgrade. She also spent a summer as a Work and Travel student at Sea Pines Real Estate at The Beach Club and a semester in Heidelberg, Germany, as part of a student exchange program.

2ndSelf helps clients maximize their sales without using bots, spamming, or aggressive selling techniques. Their results include more than 1,000 new highly targeted connections per month, over 15 scheduled sales calls with potential clients in the first month itself, and over 600% increase in profile views. Their clients also enjoy 40 to 80 hours saved per month, thanks to 2nd Self's services.