Cal State Fullerton, College of Business and Economics

Co-Founder at Nui Foods

Santana Snacks is a premium, LatinX snack brand delivering all-natural snack foods inspired by the flavors we grew up with. From the smell of abuelita’s arroz con leche to the sweet, sour, and spicy flavors of our favorite childhood antojitos, Santana Snacks creates healthy alternatives to traditional LatinX snacks, made with organic ingredients, authentic flavors, and mucho amor. Food is the heart of our cultura, and Santana Snacks empowers our community to make better food choices without sacrificing any of the SABOR that brings us together. Choose SALUD with Santana Snacks!

Santana Snacks

Founder

As the Founder & Business Coach at Aligned Ventures, I leverage my extensive entrepreneurial experience and proven track record to help startups and entrepreneurs scale their businesses and achieve their full potential.

My expertise spans across various industries, having successfully built and sold multiple companies, including a men's lifestyle platform, a CPG snack food brand, and a social impact brand.

Through personalized coaching and consulting, I help clients:

- Identify and capitalize on their unique strengths and skills
- Develop and implement effective marketing and growth strategies
- Create and optimize high-converting sales funnels
- Overcome obstacles and challenges that hinder business growth
- Build strong, purpose-driven company cultures

I'm passionate about empowering entrepreneurs to create thriving companies that align with their values and make a positive impact on the world. To learn more about my coaching services and how I can help you achieve your business goals, visit my coaching page at https://www.victormacias.com/coaching/

Aligned Ventures by Victor Macias

Founder & Business Coach

Mentor startups across various industries using Lean Startup principles. Helping entrepreneurs go from idea to successful launch.

CSUF Startup Incubator

Startup Business Consultant | Mentor | Advisor

CSUF Center for Entrepreneurship

Board Member

As the founder of Niarani.com, a social impact brand, I work directly with artisans across Mexico, purchasing their products at fair-trade terms, and then selling them online. The ultimate goal of the website is to create empathy across cultures by sharing the inspiring stories of the talented artisans we work with.

NIARANI

Co-founded Nui Foods, a successful CPG snack food company that caters to the low-carb "better for you" market. Grew the company from $3K to over 7 figures in less than 2 years. Raised over $100K in crowdfunding,  and landed a deal on ABC's Shark Tank. 

As the CMO, developed and executed strategies that drove revenue growth, including creating ambassador programs, managing social media, implementing email marketing campaigns, and running successful paid advertising programs.

Nui Foods

Co-Founder / CMO

Provides expert consulting services to numerous small businesses across diverse industries, with a specialization in online marketing, including SEO, social media, and digital media. Conducts educational workshops for hundreds of business owners, covering a range of essential topics such as market research, social media, and content marketing. Played a key role in the development and successful execution of the Youth Entrepreneurship Program (YEP), an initiative aimed at promoting entrepreneurship among young people across Orange County.

Orange County/Inland Empire SBDC Network

Small Business Consultant

Founded MaleStandard.com, a highly successful lifestyle website that provides men with the tools and resources to become their best selves. Successfully established content partnerships with leading brands such as Gillette, AXE, Old Spice, and GMC, contributing to the site's growth and revenue. Implemented comprehensive marketing strategies that included content marketing, link building, search engine optimization, and social media marketing campaigns.

MaleStandard.com

Co-Founder

Developed e-commerce websites in various industries. Participated in development of revenue generating projects.

Sabramedia

Online Marketing Intern

Provide broad range of operational assistance to support strategic business development initiatives. Serve as interim project leader to facilitate design and implementation of key marketing, Web site, and cost management programs. Interface with division supervisors and upper management to coordinate delivery and execution of specialized projects. Direct comprehensive presentations for senior management detailing program parameters and objectives. Participate in cost-savings, product development, and process reengineering meetings. Conduct product research and market analysis to identify new growth opportunities.

Pentair Water, SHURflo

Intern-Marketing Division

Coordinate purchase of undervalued real estate properties, and administer extensive structural and landscaping remodels to prepare for market resale. Develop effective communication exchange with real estate agents, contractors, and escrow officers to facilitate property evaluation, purchase, and selling procedures. Deliver comprehensive presentations to financial investors based on property research and sales forecasts. Manage property funds to protect company assets and pay sales commissions.