Catarina Midby is a fashion industry professional with extensive experience in fashion journalism, communication, sustainability, and entrepreneurship. She studied Fashion Journalism at London College of Fashion and English Language and Literature at Stockholm University. She has held various key positions in top fashion organizations, including Secretary General of Swedish Fashion Association, Head of Sustainability at H&M UK and Ireland Ltd, Fashion and Sustainability Consultant at Catarina Midby AB, and Fashion Director at Damernas Värld, Bonniers Publications. With a proven track record in fashion and trends, Catarina supports, connects, and grows businesses while promoting sustainable practices. She believes that education and inspiration are the main keys to development, engagement, and change.