Michael J Lambie is a highly experienced executive with a deep understanding of client service, television research, international research, diversity research, and marketing science. With a background in computer science engineering from the University of Michigan, Lambie's expertise extends across multiple fields, including consumer market research, brand and ad effectiveness research, social data aggregation, brand tracking, technology, new media, entertainment, and online video platforms.

Lambie spent eight years as a Senior Research Director for Nielsen's International Film and TV groups, where he worked with studios and channels in media buying, tracking, pilot testing, ad effectiveness, diversity, and international media. He was also instrumental in piloting a new network of digital labs for testing consumer response and interaction to various forms of media and advertising across multiple content platforms, which helped facilitate the acquisition of Neurofocus.

Michael currently serves as Head of Product for SocialEdge, a leading platform for social and content marketing campaign management and social media talent portfolio management. He is also an advisor to the Carnegie Mellon Heinz School Master's in Entertainment Management program and a member of the Television Academy under the executives peer group.

In addition to his professional and academic background, Michael has served on multiple organizational boards and committees, including the Southern California Chapter Board Member at Marketing Research Association and the Program Advisory Committee Member at Carnegie Mellon University - Heinz College of Information Systems and Public Policy. He has also served as a graphics intern at Ringside Creative and a server at Rattlesnake Club.