Anuraag Trikha is a marketing communications expert with over 24 years of experience in traditional and digital channels. He specializes in global advertising, marketing technology, omni channel consumer mapping, marketing effectiveness, and collaborative partnerships. Trikha has studied Creative Leadership, Business Innovation, and Entrepreneurship at the THNK School of Creative Leadership. He completed a GMP General Management program at the Harvard Business School and has studied Postgraduate Diploma in Digital Business at Emeritus. Additionally, he has completed an Executive online program in Artificial Intelligence application to business at MIT Sloan School of Management. Trikha is an experienced professional who has previously worked for organizations such as The Heineken Company as the Global Director of Brand Communications and BBH London as Managing Partner. As the founder of Magnetic Brands and Rainbow Ventures Foundation, he continues to share his creative expertise and unique skillset.