Brian Clark is a travel industry expert with extensive experience in executive leadership, business strategy, product development, operations, and organizational development. He co-owns and serves as a partner in Hudson Crossing, a consultancy that helps travel businesses bring meaningful change to their operations. Before this, he worked at Virgin America as the first Commercial Planning Officer, leading all commercial revenue functions, and contributing to the company's innovative hybrid-direct distribution platform, which achieved 75% of direct bookings. He also led the launch of a variable redemption loyalty program called Elevate. Brian holds a BA from Colgate University and an MBA from Robert H. Smith School of Business at the University of Maryland. Outside of his professional life, he enjoys coaching youth sports, traveling, and supporting Cleveland's sports teams.