Alex Jones is a well-educated professional with diverse academic backgrounds in Physical Education, Biology, Chemistry, Sports Technology, and Business Administration. He holds degrees from Holmes Chapel Sixth Form, Loughborough University, and IÉSEG School of Management.

With an extensive work history, Alex has served in various roles including Senior Product Manager at Photobox and BT, Digital Business Analyst at Government Digital Service, Digital Account Manager at PMA Digital Ltd, Digital Marketing Manager at Echo Products, and Assistant Store Manager at Decathlon International. Additionally, he has experience as an MBA Student in the Hope Project at Decathlon International, Department Manager, and Technical Assistant at the International Tennis Federation.