Louis Chang, a blockchain expert and creative professional, has a diverse background in communication, branding, design, and animation. With vast experience in the Bitcoin, blockchain, and distributed ledger industry, he has been involved in blockchain since early 2012. Chang is the Co-Founder and Creative Director of Web3 Foundation, where he oversees the Polkadot project, and Proof of Work Ltd. He has also served as a creative advisor for Finance.Vote and Blockex.com. Additionally, he is a partner in Coinscrum, the world's largest Blockchain meetup organization, and co-founder of the UK Digital Currency Association.

Chang's educational background includes a 2:1 in Computer Engineering from Glasgow Caledonian University and an MA in Graphic Communication from Kingston University. He has also studied at Keil.

Chang has worked in various roles throughout his professional career, including creative director, freelance designer/animator, CEO, and interactive designer. Some of the notable organizations he has worked for include OgilvyOne Worldwide, Spark44, Saatchi & Saatchi, and Holler.