Reef Colman is the CEO of WeAssist.io, a company that provides a wide range of virtual assistant services to help business owners and coaches scale their business. Reef, along with a team of skilled virtual assistants, aids entrepreneurs in optimizing their business by attracting, engaging, and nurturing interested prospects, and converting them into leads.

Reef is an expert in lead generation and appointment-setting, and his team of skilled VAs are proficient in various domains such as bookkeeping, payroll, executive assistant, Shopify store manager, project manager, email management, customer service, billing services, admins, social media management, and graphic designer, to name a few. Reef's priority is to form great partnerships with his clients, find innovative solutions, and streamline processes. He has an in-depth knowledge of client retention and a proven track record of successful client partnerships.

Reef has worked as the Director of Business Development at Shopify Subscribers Push Notification and HelloBar, Senior Account Executive at Accredited Debt Relief, Founder at Raised Marketing, Marketing Manager at Domino's Pizza, Instructor at Big Bear Mountain Resorts, and Marketing Director at Jersey Mike's Subs.

He studied mathematics at Citrus College, and his expertise lies in finding innovative solutions and providing virtual assistance services to help business owners and coaches scale their businesses.