Hershi Rubinoff is a well-known figure in Canada's Consumer Packaged Goods (CPG) and Retail industries. She is an executive recruiter, headhunter, and the founder of CPGConnect.ca, a job board, news portal, and career resource for professionals in CPG and Retail. With over 80,000 subscribers, nearly 45,000 website visitors per month, and more than 700 companies in its directory, CPGConnect has become the go-to source for industry job seekers and employers. Hershi is a seasoned recruiter with vast knowledge and insight of various industry roles. She has worked with nearly every CPG company in Canada and has received recognition for her expertise and opinions on careers and compensation in the industry.

Hershi has a Bachelor of Business Administration degree in Marketing from Schulich School of Business at York University. She previously held positions as a Category Manager at Unilever, Customer Marketer at Cadbury Adams, and Marketing Manager at Capital One.

Hershi possesses a set of skills including employer branding, job descriptions, interviewing, contract negotiations, reference checks, and applicant tracking software and database management. Additionally, Hershi excels at business strategy and planning, digital marketing, trade shows, project management, customer service, account management, and inside sales. She has experience in various practice areas, including marketing, sales, category management, trade marketing, digital and e-commerce, supply chain and logistics, finance and accounting, market research, manufacturing, human resources, quality assurance and regulatory, procurement, administrative, and customer service.