Rodrigo Lino is a seasoned IT executive with over 20 years of experience in the financial, retail, and industrial sectors. He has spent over a decade focusing on B2B marketing and content marketing, particularly in the HR industry, where he has managed solutions for recruitment, corporate education, payment systems, benefits, and employee well-being programs. Lino is a master strategist, excelling in creating opportunities for companies to connect with each other.

With his expertise, Lino helps business leaders uncover the potential of outbound prospecting and inbound lead generation, form inside sales teams, and foster meaningful connections that benefit everyone involved. He is passionate about sports, which he believes supports personal growth, balance, and self-awareness. Lino's life story is a shining example of this belief; he signed his first professional contract at the young age of ten as a basketball player. In 2006, he consolidated five different companies under the same umbrella - the Grupo Empresas.

Lino took an active role in transforming customer journeys, creating new products and services, and redefining how companies interact with their clients. He leverages his excellent communication skills to provide guidance to his clients and ensure there are no misunderstandings. Lino holds a degree in Publicity from the Braz Cubas University and furthered his education with a post-graduation degree in Economics and Business Management from the Escola Superior de Propaganda and Marketing, followed by an MBA in Marketing from the Fundação Getulio Vargas.