Robin Fitch is a seasoned Shopper Insights and Category Management professional who possesses a wealth of experience in the Beverage, Health & Beauty, and Home Care categories. With a robust background in quantitative and qualitative primary research, custom analytics, syndicated data, and retail interface, she is well-suited to deliver actionable insights and drive impactful business decisions. Robin's credentials include a Bachelor of Applied Science degree in Finance from Binghamton University, as well as an MBA in Accounting from Georgia State University. Her ability to develop and implement win-win solutions and capitalize on business issues and opportunities has opened doors for her at industry-leading companies such as The Coca-Cola Company and Colgate-Palmolive.