Jim Lee brings over 20 years of experience in Marketing Research to the table. Lee has worked on both corporate and supplier sides of the research industry. He is an expert in custom research designs and methodologies with a strong command of quantitative and qualitative research projects. Lee's knowledge of multivariate techniques including segmentation models, factor analysis, correspondence analysis, etc. has helped him provide actionable insights that have impacted business decision-making. He has particular expertise in brand and advertising tracking, brand equity evaluations, brand loyalty/satisfaction, brand extension research, market segmentations, consumer packaged goods, healthcare, financial services and broadcast/other media research.

Lee completed his MBA in Marketing from Hofstra University and his BS in Marketing from St. John's University. Over the years, he has gained an extensive range of experience in the marketing industry and is currently serving as the Vice President at Ipsos MarketQuest.