University of Virginia

CPA Performance Prescreening

Richmond, Virginia, United States

Aven

Growth

Pilot Performance Marketing

Founder

2nd Order Solutions

Senior Advisor

Built and launched Deluxe Performance Marketing (DPM), a CPA Prescreen Direct Marketing offering for Banks and Lenders.  DPM develops, funds, and executes direct marketing acquisition campaigns in a cost-per-funded loan model.

Lead Client Strategy for Deluxe Marketing Solutions. Consulting and guiding banks and lenders in their growth strategies with our prescreen data and full service marketing capabilities.

Deluxe Marketing Solutions brings together agency services, print and production, digital marketing capabilities, a tri-bureau prospect data asset, analytics and modeling, and a powerful reporting suite - all brought together with consulting and client strategy support.

Prior to Deluxe's acquisition of Datamyx, served as the CMO for Datamyx. Developed the Alternative Lending service offering.

Deluxe Corporation

Executive Director

Founded as a provider of syndicated research for the online direct marketing community, Winterberry Group has built upon its foundation in information and insight to offer an unparalleled suite of strategic advisory services to firms across all segments of the marketing landscape.

As Managing Director, focused on the Financial Services practice - advised clients in banks, lenders, private equity firms, and fintech providers on prospect database development, prescreen strategies, M&A targeting, online data integration, and other growth strategies.

Winterberry Group

Managing Director

Served in various executive roles at Capital One.

While there, lead Marketing Operations, Marketing Strategy, and Collections Operations for the US Card division of the company.

Deployed hundreds of millions of dollars in marketing budget to acquire millions of new customers.  Accountabilities for marketing strategy, campaign development, channel execution, process engineering, supplier management, online marketing innovation, data analytics, and model deployment.

In 2001, led the strategy implementation for Capital One’s prospect database, a production system that enables hundreds of millions of targeted offers to be delivered annually.  In 2005, led a process re-engineering project to reduce cycle time in the marketing operations area - shaving weeks off the end-to-end speed to market metrics.  Played key sponsorship roles for compliance efforts around FCRA and Card Act, around statistical model design and governance, for data governance and privacy, supply chain management, and attribution modeling.

Capital One

Vice President, Marketing

Built direct-to-consumer prescreen capabilities for mortgage and home equity products for the First Union consumer base.  Built a tri-bureau prospect database and managed the strategy and analytics for campaign execution

First Union

Head of Acquisition

Managed subprime card acquisition for the financial service spin off from FIngerhut.  Built and managed a prospect database and full service strategy and marketing operations

Rich Walker