Towson University

Digital Communications Director at Strivectin Operating Company

New York, New York, United States

- Develop methodologies and oversee all digital initiatives from business development through strategic execution. Provide global 360 marketing calendar and deliverable timetables, briefing and creative workflow operations for all brand and third-party retailer dotcoms to meet business objectives.
- Direct and manage all digital projects, processes, timelines and integrated campaign platforms for on-time, on budget delivery across direct-to-consumer channels.
- Lead in day-to-day department operations, interaction and engagement to align marketing messaging and strategy, review cadence and T&A with digital team, creative, marketing, social and regulatory.
- Spearhead monthly financial forecasting, accruals and invoice management activities; participate and collaborate in fiscal budget planning, scoping efforts and P+L review in conjunction with CDO.
- Developed and instituted “8-step Project Management” method for creative workflow management - provide daily hot list, tracking deliverables and outlining status: brief, review, routing, sign-off, testing and deployment.
- Oversee all digital asset timelines, internal routing, and deliverable tracking for all on-site and digital media assets. Troubleshoot and confirm messaging delivers on marketing prerequisites and goals. Ensure protocol is followed to confirm regulatory T&C substantiation and claims for legal compliance.
- Supervise global master promotion calendar outlining annual activity for all digital projects noting key sales, marketing, merchandising, technology, operations and production initiatives.
- Lead all asset creation and management for 9-month brand website replatform project from Magento to Shopify Plus. Met all internal and external development and deliverable deadlines.
- Track acquisition and lead gen marketing media for paid and organic social, affiliate marketing and ShopRunner. Directed NIA24 B2C and B2B digital initiatives, marketing and creative for NIA Skincare including DR & social activity.

Strivectin Operating Company

Digital Communications Director

- Created and Instituted PM process defining asset briefing structure, T&A required for internal projects and external dissemination of assets to field following strategic pulsing of campaign messaging and planned merchandising.
- Supported all advertising, marketing materials, visual and photography requests funneling in from Independent channels (200+ stores) and Retail partners (anchors – Saks Fifth Avenue, Neiman Marcus).
- Accountable for overseeing campaign from brief - deliverables for all printed collateral, media placement (print, digital, OOH, billboards, bus shelters), paid print and social media on behalf of Retail and Independent properties.
- Managed creation and dissemination of monthly communication packet outlining collections, presenting brand guidelines campaign messaging, showing mock-ups of planned marketing, collateral, catalogs and OOH for field.
- Created global calendar charting strategic monthly messaging, key media moments, corporate media and marketing partnerships, highlight regional Independent stores and planned digital activity and campaign messaging/pulsing.
- Involved in contract and legal terms and negotiation for celebrity endorsement/brand collaboration with Kendall Jenner.
- Responsible for all dept invoice management, budget creation and line item accruals in partnership with CMO.
Managed photoshoot operations (sourcing photographers, scheduling shoots, retouchers, tracking final output for editorial, product & social). Created server asset library repository and system for charting assets for seasonal collections.
- Shared monthly companywide corporate communication digest - recapping events, outlining campaign communication, announcing internal affairs and sharing marketing and digital strategy messaging, next steps, events big wins, etc.
- Key lead for visual merchandising set-up for Couture Las Vegas trade show including back lit dioramas, presentation materials.
- Directly reported to Chief Marketing Officer.

IPPOLITA

Director of Marketing Communications

- Directly responsible for day-to-day management of all work streams for MSFT Surface devices (SP4/Surface Book) including Broadcast, OLV's, Digital, Social, Print/OOH for domestic and global markets.
- H2 lead on WIN10, SP4, Surface Book integrated campaign rollout. Accountable for flow of campaign lifecycle by multi-tasking large deliverables list, engaging creative and account teams, full transparency through live date.
- Extensive interaction with ECD's, exec management and creative teams, account, strategy, implementation and producers on all domestic and international work streams. Managed resource allocation for 25 creative team members.
- Lead PM on specialty projects for Commercial cloud initiatives, International Women's Day and daily hot topics check in.
- Appointed liaison with studio on timelines and production execution (art, renders, retouching, translation) required for localization guide and toolkit deliverables to rest of world markets.
- Exhibited leadership, confidence, integrity, ability to multi-task and high attention to detail when under pressure to meet aggressive project deadlines.

McCann Erickson M:United

Project Management Director

- Print Project Manager responsible for day-to-day management of all print projects companywide: 30 mailers, 45 postcards yearly, and specialty jobs. Responsible for production and in-home delivery of collateral.
- Re-prioritize jobs with design and copy teams daily to ensure timely and on budget rollout.
- Catalogs liaise and team support for timely production and rollout (fiscal CRM calendar and scheduling).

Brooks Brothers

Sr. Marketing Specialist, Project Manager

Solely responsible for researching mall data, presenting and partnering on full execution of digital and static imagery multimedia implementation (large wall frame, digital kiosks, banners, billboards). Supports 18 centers during high traffic summer season resulting in a significant boost in sales and 950% ROI. Widely increasing brand awareness while accomplishing sales – product and event postings, social media, partnering with key property groups.

- Primarily responsible for budget details and execution of direct mail and related programs to support 123 Retail stores and 114 Factory stores (17-20/year –approx. $5.5 million). Initiatives include direct mail and in-store support.
- National media advertising: Negotiated rates and value add propositions for $1.6 million dollars.
- Accountable for briefing teams internally, copy writing, proofreading marketing elements in partnership with internal teams, Store Operations, Planning, Legal, Visual and Production.
- Project managed all merchant driven brand rollout: hangtags, labels, booklets and branding material.
- Strategically outlined, proposed and purchased all tactical newspaper, FSI’s, business journals, regional magazines. Accountable for rate negotiation, contract renewals, insertion orders (approx. $3MMyr).
- Supervised execution of new store opening, closing, renovation marketing initiatives for all divisions. Ensured that marketing objectives current, brand appropriate and on point strategically. Determined internal store support, external visual, advertising and budget details for all implementation.
- Established appropriate marketing strategy based on sales for all Lease Required activity. Partnered with mall properties: arrange photo shoots; execute campaign advertising, contract fulfillment guidelines.
- Lead partnerships and legal negotiations for outside vendor core strategic relationships: Supima Cotton Inc, DOW, InVista, AMEX Rewards and Paradies Airport shops.

Corporate Marketing - Senior Marketing Specialist

- Traffic manager responsible for all Client direct mail packages, print ads, dimensional pieces, fulfillment and acquisition programs. Accountable for the movement and quality control process for all accounts.
- Coordinated campaigns and promotional work to drive business, build customer loyalty and quantify brand awareness utilizing marketing initiatives: membership opportunities, direct mail giveaways, game cards, sweepstakes, promo banners, point-of-purchase and take-one display merchandising.
- Drove and managed internal creative and production teams and processes on all accounts.

Kristen Lillis