Tony Kelsey

University of Colorado Denver

Vice President Marketing at Pactimo

Denver, Colorado, United States

Pactimo

Vice President Marketing

- Responsible for direct-to-consumer eCommerce, digital and UX strategies to build brand awareness, acquire customers and facilitate online sales.• Design and deploy integrated digital display, native and print advertising campaigns.• Manage affiliate channels, SEO, email marketing and social engagement. • Oversee customer experience across touchpoints to include online presence, industry events, pop-up stores, brick-and-mortar storefront and customer service. • Closely work with Product Design team to establish strategies for developing, naming, introducing new garments and collections.• Developed opt-in and retention strategies resulting in 1000% growth in email subscriptions. • Increased online branded sales from $64k to $3MM annually.• Research and compile detailed analytics, competitor analysis and site reports.  • Manage internal staff and external agencies/developers.

Marketing Director

Provided user experience and digital marketing consultations to a variety of clients. Routinely developed and presented comps, wireframes and deliverables to clients.Coordinated inter-agency deliverables, managed project scope and timely execution.

Independent

Marketing Consultant

- Oversaw global customer experience, brand strategy and digital marketing strategy.• Supervised development and production of marketing deliverables, to include web/mobile, email, social and print.• Deployed a brand refresh and strategy across global markets. • Conducted market and competitive research, monitored KPIs and analyzed ROI.• Coordinated and managed project goals with adjacent teams and external suppliers/vendors.• Managed team of internal copywriters, creatives and developers and external support agencies.

CIBER, Inc.

Vice President, Global Brand & Creative

- Developed and implemented company’s web, search and interactive marketing strategies across 17 unique country/language sites.• Oversaw production of all creative; marketing/tradeshow materials, print collateral, web design and digital/print advertising.• Designed and deployed integrated email marketing campaigns in support of events and sales.• Coached and supervised creative team.

Director, Creative Services

- Designed and developed company’s first professional web presence. • Developed user interface functionalities to engage audience and foster return visits.• Implemented an advanced search engine optimization and marketing strategy that saw a 100% increase in site traffic over 12 months.

Web Director

- Supervised air controllers and weapons assets (fighter/support aircraft and missiles units) in support of air defense operations. • Routinely served as technical advisor and liaison with adjacent agencies and senior staff.• Conducted classroom and live training operations with aircraft and student controllers. • Designed, programmed and deployed computer-based training scenarios.• Supervised 47 Marines during combat operations in Operation Desert Storm.• Graduate of the U.S. Navy Fighter Weapons School (Top Gun).• Recipient of numerous decorations including Navy Commendation, Navy Achievement and Good Conduct Medals, and the Combat Action Ribbon.