Don Peterson is a seasoned entrepreneur and executive leader with over 37 years of experience in the e-Commerce, Marketing Analytics, and IT products/services industries. With a record of business model innovation, M&A success, and profitable growth, Peterson's expertise lies in developing effective go-to-market strategies, strategic sales and account development, and mentoring up-and-coming leaders. As a committed Servant Leader, he believes in achieving extraordinary results from teams of skilled professionals.

Peterson has held various high-level positions in his career, including Vice President of US Financial Services at FICO, Founder and Board Member of tap-QA LLC, Senior Vice President of Americas and Asia Pacific at TouchCommerce, and CEO of Net Perceptions, among others. He has also worked with some of the leading companies in the industry like IBM, Accenture, and Digital River, Inc.

Peterson studied BBA in Management Science at the University of Iowa. He is passionate about mentoring and developing the next generation of leaders and finding innovative ways to stay ahead in rapidly changing environments.