Washington State University

Skilled Digital Marketer, Community in Communications

Mercer Island, Washington, United States

- Implement agreed upon programs supporting the sales and marketing objectives and promotional offerings.•	Analysis - Responsible for the tracking and measurement of marketing and promotion effectiveness.•	Communication - Develop and implement effective communication strategies that build brand awareness and client loyalty.•	Content Creation - Create interesting and informative content – print and digital – to drive traffic and engagement that translates to sales and brand promotion.•	Partner Management - Coordinate with and supervise agency partners as identified and appropriate.•	Deliver messaging using a variety of tools, including events, promotions, printed collateral, and digital media. •	Project Management - Development and maintenance of the marketing calendar with schedule of activities and corresponding deadlines.•	Management - Direct management of 2 core Marketing team members.

Oki Golf

Marketing Communications Manager

- Strategy formulation & management of all Aegis Living social media platforms, including organic and paid campaign management for broad Aegis Living brand & individual communities•	Support of adjunct brands & CEO brand social media including Queen Bee Café•	Content creation consisting of research, copywriting & distribution for Aegis publications & digital channels including Resource Center, marketing collateral, internal & external newsletters•	Project manage design team for marketing collateral requests from 32 communities•	Optimize content & social media messaging to hit SEO targets

Aegis Living

Marketing Manager, Social Media & Content

- Strategized social media & digital marketing campaigns to capture a new audience, proactively identifying creative marketing opportunities to build the SEVEN haircare community, along with conceptualizing & executing engaging content consistent with the brand•	Developed editorial & email marketing calendars, leveraging multiple channels for optimal growth & brand awareness to two major segments: end consumer & professional stylists/salon owners•	Conceived and negotiated influencer campaigns, brand partnerships, giveaways, contests, etc. •	Executed measurable, meaningful engagement and growth of UGC across social media channels, more than doubling following on brand social media channels including Facebook, Instagram, Twitter, Pinterest and YouTube & grew email data base from 2k to 40k subscribers through brand partnerships•	Created resources for SEVEN team members & SEVEN partner salons to optimize their own social media space through a ‘Social Media Bootcamp’•	Managed relationships with external Public Relations and Paid Media agencies

SEVEN haircare

Marketing Manager, Digital

- Managed all aspects of social media channels, including content strategy and editorial calendar, resulting in growth of 10% across channels, with exceptional growth of Instagram (+22%), Twitter (+10%) and YouTube (+215%)•	Identified and utilized influencers to generate publicity and increase awareness and buzz/coverage via social media, managing a program of over 300 bloggers/vloggers driving an EMV of $6.1M in 6 months•	Identified and secured national brand partners for digital acquisition campaigns•	Shaped global social media strategy that reflected brand DNA, delivered effective, cohesive brand messaging to the consumer, and achieved brand objectives, planning and executing both organic and paid media•	Copywriter/editor for all aspects of communication: product copy, email copy, digital media copy•	Strategized creative campaigns development and implementation, managing relationships with outside agencies •	Drove all key promotions, contests, and campaigns – including paid media campaigns•	Created branded communities, ambassador programs, etc.•	Guided business analysis and measurement of programs to drive continuous improvement and ROI

butter LONDON

Marketing Manager, Social and Digital Marketing

- Manage all aspects of social media channels, resulting in growth of 10% across channels, with exceptional growth of Instagram (+22%), Twitter (+10%) and YouTube (+215%)•	Content creator, writer and editor of the brand blog, Inside Edge, growing viewership by 55K in year one•	Manage influencer program of over 300 bloggers/vloggers driving an EMV of $6.1M in 6 months•	Direct social advertising plans from concept to completion including strategy, segmentation, execution & results•	Write creative briefs for brand assets including video, imagery, voiceover, GIFs, graphics, etc. •	Identify and secure national brand partners for digital acquisition campaigns •	Create social campaigns for  driving acquisition, traffic and brand awareness•	Copywriter for branded assets including product packaging, social posts and email

Associate Manager, Digital Marketing

- Led e-tail and <a href="http://retail.com">retail.com</a> sell-in and sell-out programs•	Developed marketing strategies and promotional calendar to support partner sales•	Managed partner assortments, marketing assets, co-op campaigns and product launches•	Negotiated contract terms, co-op plans, pricing, discounts to maximize partner sales•	Responsible for planning, forecasting and budgets •	Contributed copy for emails and blog

Associate Manager-Etailers & Retail.com

- Forged new relationships and managed portfolio of accounts with exceptional customer service•	Planned and executed all regional tradeshows to drive sales from wholesale accounts•	Created marketing material targeted to retailer partners to ensure product sell-out•	Executed exemplary service by training on products, pricing, marketing and support services

Account Manager

- Concepted, planned and produced events including the Annual Les Harding Memorial Golf Tournament, Annual BABC Christmas Luncheon, multiple board meetings and Aerospace Conferences•	Maintained membership database weekly, updating current member and create new members records in the system•	Created branded marketing materials including monthly newsletters, event assets and email campaigns•	Launched Council’s first social media presence when social media was in its infancy, to increase awareness of the organization and extend reach through new digital channels

Krista Fisher