Priti Murthy is an experienced media planning, insights, and strategy professional who has spent more than 20 years in the industry. She is known for her ability to translate consumer insights into successful business stories by offering complete solutions from product to consumer. Murthy has worked on breakthrough tools like Maxus Synapse, Resolve, and Moribus, a Behavioral Science Lab that solves real-life business problems. She has served in various capacities at Maxus Global, including as Chief Strategy Officer and National Director of Insights. Murthy is a certified trainer on the Harvard Mentor Program and passionate about training internal teams and clients on media, strategy, and creativity. She holds an MBA in Marketing & Finance from Nagpur University.