Bernice Merlini

Bernice Merlini is a dedicated and self-motivated digital leader with expertise in developing digital marketing and e-commerce strategies.

Specializes in Mobile and desktop UX/UI, digital innovation, brand + product marketing, and paid media strategies and budget planning.

Passionate about digital innovation and long-term growth strategies, Bernice excels in translating brand vision into exceptional digital experiences.

Currently serving as Rare Beauty's Vice President of eCommerce, focusing on direct to consumer sales strategy, growth & retention marketing, website optimization, D2C international expansion, and overall eCommerce strategy.

Educational background includes a Bachelor of Arts (B.A.) in International Journalism from Hendrix College.

With a career spanning various roles including SVP, Global Marketing & eCommerce at Rose Inc., Vice President, eCommerce & Digital Marketing at Rare Beauty, and roles at L'Oréal - NYX Cosmetics and Urban Decay, Bernice has a proven track record of success in the digital marketing industry.