The University of Texas at Austin - Red McCombs School of Business

Texas A&M University

Senior Director, Customer Digital Experience at GE Healthcare

Brookfield, Wisconsin, United States

GE Healthcare

Senior Director, Digital Customer Experience

Commercial Leader, Global eCommerce

- Responsible for all aspects of marketing strategy and execution for $4.5B book of financing business across 500,000 customers, on pace to deliver 10%+ YoY growth in 2016

Synchrony Financial

Marketing Leader - Commercial Credit

- Created and executed innovative launch of new manufacturer relationship that delivered $30MM of incremental volume for business •	Developed and executed overall relationship strategy (marketing, sales alignment, product capabilities, lead gen, operations, risk) in order to drive 2X growth •	Responsible for developing customized, compelling sales collateral and customer messaging based on insights, field feedback and market data •	Provide direction to supporting cross functional teams (risk, legal, finance, marketing, operations) in order to quickly and efficiently develop new products and capabilities

GE Capital

Senior Vice President Marketing

- Oversaw all marketing efforts (creative development, digital, print, microsites, sales collateral) for $1B business that grew 14% vs previous year•	Implemented new automation process that resulted in 130% return on investment •	Led 20+ person cross-functional, remote team to launch three new products and enter two new markets that resulted in 16 new relationships (60% over plan) that created $250MM of new business for GE •	Headed robust segmentation that led to refined sales process used to identify new target accounts that helped team grow prospect database by 40%

Marketing Leader, Growth Organization

- Marketing leader for $300M business specializing in providing financing for commercial equipment •	Led functional team to deliver 360 marketing via online, print, event and email in support of regional sales teams •	Managed multiple agency relationships to meet deadlines, maximize spend and continually improve programs

Strategic Marketing Leader

Experienced Commercial Leadership Program

- Oversaw a $4M annual budget invested in 30+ properties across a 13 state footprint•Executed grass roots marketing initiatives in support of national programs and events• Conceptualized and executed innovative mobile marketing program that resulted in 10 customer engagements for every $1 spent, exceeding the goal of one engagement for every dollar spent• Formulated and reviewed applicable reports and communications, including program status and property ROI•Developed effective communications and presentations that strategically lead internal and external groups

The Marketing Arm

Account Executive

- Oversee a $9M marketing budget to develop, manage and execute marketing programs designed to increase brand awareness, preference, and selection of AT&T products and services• Implement marketing strategies that encompass ecommerce, experiential, mobile, social media and in-store POP•Spearhead mobile marketing program that has generated over 10 million consumer engagements • Foster relationships with 27 regional and twelve corporate AT&T clients to secure additional business opportunities and incremental revenue for The Marketing Arm• Lead integration with appropriate AT&T business units and agencies to maximize effectiveness of marketing programs•Generate strategic solutions based on individual needs, competitive landscape, market trends and industry dynamics•Manage multiple vendor relationships to meet deadlines, maximize spend and continually improve programs

Senior Account Executive

- Contributed to leadership team at Westin Stonebriar Resort, which is Westin’s North America Hotel of the Year for both 2006 and 2007 (out of 155 hotels)•	Resolved all guest and employee issues quickly and effectively, whenever they occurred•	Led and managed a team of 30 front office employees•	Spearheaded training of new staff additions for the front office

Starwood Hotels & Resorts

Front Desk Supervisor

- Represent and manage AT&T brand sponsorship for two professional and four collegiate properties with a combined sponsorship value of more than $2 million annually•Develop and execute activation programs utilizing contracted entitlements to build brand awareness, create lasting engagements, and drive sales and revenue•Manage vendor relationships for selected AT&T properties while achieving cost cutting initiatives•Compile monthly and quarterly reports summarizing 50+ sponsorship contracts, entitlements, and activation programs for AT&T

Assistant Account Executive

- Increased average attendance and ticket sales in 8 of 9 ticketed varsity sports, some by as much as 67%•	Designed and executed marketing efforts for two sports that ranked #1 in the nation in ticket sales•	 Supervised and mentored a staff of 12 student workers

Kyriakos Zannikos

Kyriakos Zannikos