Milana Knowles is a results-driven professional with over 20 years of experience in the wellness and beauty industry. She has a proven track record of business development and profitable growth through visionary leadership, strategic partnerships, and cutting-edge sales and marketing strategies. Milana has tripled retail and doubled treatment sales in six years and grew national sales by 68%.

Her expertise in building motivated and high-performing teams has enabled her to manage up to 200 members with great success. Milana has introduced national retail concepts, expanded distribution channels, and grown product sales and businesses. She has built and sustained a network of branded external locations with customized marketing programs through collaborations with key consultants and leading marketing platforms and businesses with similar objectives.

Milana has a particular interest in innovative marketing approaches, increasing consumer brand engagement, augmenting businesses with digital marketing initiatives, and innovating new uses for existing advertising platforms. She has repeatedly enlarged her network and increased revenue through strategic positioning or repositioning in the marketplace. In her previous roles, she has overseen P&Ls of up to $7M and operating budgets totaling as much as $25M for up to 16 locations.

Milana studied English and Italian language and literature at the University of Liberal Arts. She is currently serving as the Vice President of Wellness Development and Marketing at Appanage. Before that, she was the Vice President of Marketing and Digital at Dr. Brandt Skincare and the Executive Director of Retail Stores and Spa Division at Clarins. Milana has also held various high-ranking positions such as the VP Spa Sales and Marketing at Spa Finder, General Manager/VP Spa Division at Avon Spa, and VP of Business Development at TheGreenhouse.