Marit Kievit

Marit Kievit is an accomplished professional with a strong track record in managing FMCG brands, particularly in the personal care category. With experience at global, regional, and local levels, Marit has been involved with successful brands like Dove, Axe, and Lux under the Unilever umbrella.

Marit is well-versed in defining category and brand strategies, creating marketing mixes, designing campaigns, and fostering capabilities within diverse teams across different continents. Having lived and worked on four continents, including North America, Europe, Asia, and Africa, she possesses a rich and varied marketing experience in both developed and emerging markets.

Specializing in master brand development, global brand building, brand vision planning, brand equity, integrated brand communication (including digital channels), new product development, re-positioning strategies, innovation funnel management, and portfolio architecture, Marit Kievit is a multifaceted expert in the field of marketing.

Her educational background includes studies at Gemeentelijk Gymnasium Hilversum, a Master's degree in Industrial and Organizational Psychology from the University of Amsterdam, a Business School program at Montana State University-Bozeman, and a Master's degree in Mass Communication & PR from the University of Utrecht.

Throughout her career, Marit has held key roles in renowned organizations such as CEO at Bibi Van Der Velden, Director at Lapwing Investments, CEO at Abloom Skincare, and CEO a.i. at Didato. Her journey at Unilever saw her as the Senior Global Brand Director for Lux and Caress in the USA, Senior Global Brand Director for Lux, Regional Brand Development Director for Axe in Asia and Japan, Global Brand Development Manager for Dove, and Marketing Manager for Dove and Vaseline in Japan. She also worked as a Consultant at Sirocco.