Alice Newton-Rex is a British entrepreneur and musician who has established a notable reputation in the business and creative fields. She is best known for co-founding Machine Learning Company, World ReMIT, which offers a tool for generating high-quality music compositions using artificial intelligence. Alice's passion for both music and tech was evident from an early age, and she studied computer science and philosophy at Cambridge University.

After graduation, she began her career as a product manager at Shazam, the popular music identification app. She was responsible for creating the app's first-ever advertising product, which helped to monetize the platform and contributed to its growth. Her work at Shazam brought her to the attention of the music industry, and she was invited to take part in the selection panel for the prestigious Mercury Music Prize.

In 2017, Alice co-founded World ReMIT with her husband, Amadeus Stevenson. World ReMIT uses machine learning to create original music that mimics the style of renowned composers such as Bach, Beethoven, and Mozart. This technology has been acclaimed by both music aficionados and tech enthusiasts, and Alice had been featured in numerous publications and has given several speeches about the potential of AI in music creation. In her free time, she performs in a choir and volunteers at a local charity that provides music education to underprivileged children.