Chris Greenough is a seasoned marketing professional with a decade of experience in solving customer experience (CX) problems in the digital world. He currently serves as the Chief Marketing Officer at Everise, a leading customer experience solutions and technology company. His role involves bringing Everise's brand to life and effectively communicating it to business and talent audiences across the Americas and Asia. Greenough's experience in digital and marketing strategy, advertising, market research, and brand planning has earned him numerous accolades, including EFFIE and Mumbrella's Campaign of the Year.

His journey began in 2011 when he moved to Malaysia as a Digital Planner for FutureLab Asia. He later advanced to the role of Head of Strategy for Asia at digital services firm APD, where he was responsible for strategy development. Recognizing that consumers were shifting to self-service channels, Greenough co-founded Hyperlab in 2016, giving birth to the vision of making Conversational AI the primary interface for automating customer experiences. Eventually, Hyperlab was acquired by Everise in 2018, where it now powers Everise's Digital Experience solutions.

Greenough holds a Bachelor of Commerce degree from the University of Alberta and a Diploma in Culinary Arts from Northern Alberta Institute of Technology. He has judged the Malaysian and APAC EFFIE Awards and STEVIES Awards and often contributes articles and insights to several publications such as Chatbots Magazine, TechinAsia, Marketing Magazine, and Customer Think on the intersection of technology and customer experience.